Jennifer Varela – Sugar Night Night

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Jennifer Varela - Sugar Night Night
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For over a decade, sleep coaching expert Jen Varela has helped more than 4,500 families find the sweet sleep they’ve been deprived of and desperately needed. These families have benefited from her expertise in workshops, phone or online consultations, and group coaching. More than 900 families in the U.S. and worldwide have achieved their sleep goals through private one-on-one coaching with Jen via her company, Sugar Night Night. Jen focuses on achieving each family’s unique sleep goals, whether in co-sleeping environments, a room-sharing configuration, or having the child in a separate room. She is a firm believer in customized sleep coaching, and her gentle sleeping coaching methods are far from a one-size-fits-all approach.⁠⁠

Jen received “on-the-job training” while teaching her son and daughter how to self-soothe and learn good sleep habits. Through her experience, she aims to provide other parents with solutions that bring hope and strategies that work with each child’s temperament. She is a member of the International Association of Child Sleep Consultants and a Certified Gentle Sleep Coach® trained by Kim West, The Sleep Lady®; she also trained with the Infant Mental Health Community Training Program–Hospital for Sick Kids. In addition, Jen holds a bachelor’s degree in Human Services with an emphasis in Counseling from California State University, Fullerton.

Jen has co-authored a book with Andrea Strang titled “Loved to Sleep.” The Loved to Sleep Method is a nurturing strategy that trades tears for time — parents invest time to reduce the amount of crying from their child and improve sleep. The “Loved to Sleep” e-book is available on Amazon. For more information, visit or

Another passion of Jen’s is supporting families who are struggling with perinatal mood and anxiety disorders (PMADs). In 2020, she was named the first California Chapter Liaison of Postpartum Support International (PSI), which promotes greater awareness of perinatal mental health and supports families with PMADs. Prior to coming on board with PSI, Jen was the president of the San Diego based Postpartum Health Alliance.

How does sleep coaching with Jen work?

At Sugar Night Night, Jen Varela creates solutions to get your baby sleeping in ways that work for you, your child, and your family.

Having worked with more than 4,500 families as a baby and child sleep consultant in Southern California – San Diego, Orange County, Los Angeles – and even coaching nationwide, Jen Varela provides parents with personal instruction and the best techniques to promote healthy, gentle sleep habits for infants, babies, toddlers, and children… all the while keeping tears to a minimum.

Given the working schedules and sleep deprivation of many of our clients, consultations are done in the convenience of your home via Skype – arranged around your schedule. If you live in the greater San Diego area, Jen Varela can come to your home personally.

What’s my first step?

Schedule a 30-Minute Consultation

In a matter of minutes, Sugar Night Night will gain a snapshot of your current experience and then help you determine if you need sleep coaching:

Jen Varela may be the right fit for your family. Or, you’ll glean a few vital insights to help you on your way.

You will hang up the phone with the hope that your circumstances can change, an understanding of how sleep training and sleep coaching works, and why it’s important for you and your family.

If you choose sleep coaching with Jen, all clients fill out a comprehensive profile form. Prior to your first two-hour consultation, a thorough review of the medical and behavioral history you provide of your child will lay the foundation for a customized sleep plan. This jumpstarts your conversation and allows Jen to make the most of your time together.

What are Jen’s most popular Gentle Sleep Coach plans?

While Jen can design an individualized plan, here are Sugar Night Night’s most popular plans to help families have sweet sleep:

1. From expectant parents to four-month olds
2. Families with 4 ½-month olds to six-month olds
3. Families with children six months to five years of age
4. GROUP Coaching for families with children six months to five years of age


Sugar Night Night


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